The Lotus Esprit is go! Or at least that’s what the firm has hinted in a cryptic image released to Auto Express.

The announcement comes as part of a release concerning significant events which occurred in 1975, including David Beckham’s birthday, the founding of Microsoft and the Paris Motor Show launch of the original Lotus Esprit.

The release stops short of actually confirming the debut of a new Esprit, but confirms that “something breathtaking will happen once again. Once more in Paris. Once more at the Motor Show. Perhaps a new Esprit? Perhaps not. Or perhaps even more?”

And while a potential Esprit remains a mystery, Lotus CEO Danny Bahar is striving to make the firm more profitable “by producing beautiful, environmentally relevant, credible sportscars that are honest and authentic.”

Bahar is keen to make Lotus products feel and more upmarket, offering more equipment and luxurious fittings which cost tiny to develop but can be sold at a premium. And while an Esprit concept at Paris is likely, whatever is shown will spell out Bahar’s vision of the future for the Lotus brand.

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Submited at Tuesday, July 20th, 2010 at 4:00 pm on Uncategorized by admin
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